Marketing Manager, myCME/HME

Responsibilities:

• Brand Promotion: Drive brand awareness and visibility within the CME/CE Industry by highlighting our success stories, products, and services.

• Marketing Strategies: Develop and execute comprehensive marketing strategies to create top-of-mind presence for the myCME and HME brands with key industry grantors, opinion leaders, and decision-makers.

• Public Relations: Seek opportunities to have myCME/HME personnel appear at relevant speaking engagements; award submissions; poster presentations; and other opportunities to highlight our brands and employees. 

• Engaging and Informative Promotions: Oversee the development and execution of press releases, emails, social media posts, website updates, sales materials, photo selection, and presentations that showcase our expertise and impact in the industry.

• In-house Promotions: Lead all in-house promotional efforts for myCME/HME via the Haymarket Link, email communications, and other outlets within the company. 

• Market Research: Stay updated on industry trends, competitor activities, and supporter needs to continuously refine marketing strategies.

• Collaboration: Collaborate closely with cross-functional teams, including medical affairs, business development, product development, management, and other teams to ensure alignment with marketing efforts.

• Analytics: Monitor and analyze marketing performance metrics to spotlight positive performance in promotional efforts.

Skills and Requirements:

• Bachelor’s degree in Marketing, Business, or a related field 

• Proven experience (3 - 5+ years) in marketing, preferably in the healthcare or CME/CE industry

• Strong understanding of the CME/CE sector and its dynamics

• Excellent written and verbal communication skills including creative/copywriting experience

• Experience with Eloqua or other Email Service Providers

• Proficiency in marketing tools and analytics platforms

• Strong project management and leadership skills with the ability to work independently as well as part of a team

What We Offer:

• A competitive compensation package

• The salary range for this position is $75,000–$85,000. Compensation will be commensurate with experience, skill level, functional and/or industry knowledge, education level, certifications, as well as other qualifications.

• Paid annual vacation, holiday and sick time off

• Comprehensive health plans including medical, dental and vision

• Competitive 401(k) investment options and generous company matching program

• Life insurance

• Commuter benefits

• Employee referral awards

• Tuition reimbursement

• Work from anywhere option to ensure work life balance 

• Training opportunities through industry-recognized programs

• A creative and passionate workplace and a fun, collaborative team environment

• Three Week “Work from Anywhere” benefit, to ensure work life balance

About myCME/HME:

myCME is a global website offering impactful, practice-changing continuing medical education to healthcare professionals in dozens of therapeutic areas, resulting in more than 300,000 certificates per year. Haymarket Medical Education (HME), an ACCME-accredited provider, produces top-quality, independent continuing education programs for physicians, physician assistants (PAs), nurse practitioners (NPs), pharmacists, nurses, and other healthcare professionals across multiple specialties. Together, myCME and HME have proven capabilities in clinical content development, instructional design, and distribution. To learn more, visit: www.mycme.com or www.haymarketmedicaleducation.com

About Haymarket:

Haymarket has its heart and soul in publishing and media. Since the company was founded half a century ago, Haymarket has always prided itself on being a highly creative business, with an unrelenting focus on the quality of the products and the people. The philosophy has always been quite simple: only by having the highest quality individuals can you produce the highest quality products, combining the best in content, design, production and customer services. Globalization is opening up the world further and provides many opportunities for growth. Haymarket has offices around the world and many of the titles are now truly global brands. Haymarket serves a broad spread of business markets, from marketing to medicine to technology along with exhibitions and live events. Predicting the shape of the business in 3, 5, or 10 years is almost impossible; and the unpredictability is part of the appeal. Haymarket aims to be the perfect company to work with or for – we have the processes and attitude that ensure quality and consistency, and an entrepreneurial spirit that makes every day rewarding.

An equal opportunity employer, Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws.

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