Audience Development Manager, PRWeek
Audience Marketing Manager - PRWeek
Haymarket Media, Inc. is seeking an Audience Marketing Manager to join the Haymarket Media Audience Development and Subscription Marketing team. This position in our New York office. The Audience Marketing Manager will have a major impact on the growth of subscriptions for PRWeek.
Job Overview:
The position is responsible for overseeing all paid subscription marketing, development, execution and tracking. The individual will create an overall marketing plan that focuses on the acquisition, retention and upsell of customers. The ideal candidate will leverage an excellent background as a multi-channel digital marketer who has used various marketing tools to build audience and revenues. Responsibilities also include creative and copy development, with the support of in-house creative, edit, and execution teams.
Responsibilities:
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Grow paid subscription revenue streams for PRWeek brand.
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Create and continually update effective marketing plans for both new business and renewals.
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Lead, develop and execute a multi-year digital channel strategy and end-to-end roadmap, starting from new customer acquisition through customer service, retention and product upselling.
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Establish and enforce standards for success metrics, KPIs and reporting that will provide performance analysis, ROI and insights for all channels/tactics.
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Manage daily activities – such as promotional emails, digital ad campaigns, telemarketing, retargeting and PPC.
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Prospect for and execute business development barters/partnerships with industry associations and related conferences with the goal of growing the audience.
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Assist the group sales manager in growing the group and global subscription revenue streams for PRWeek brand.
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Coordinate design and copy for all promotional subscription marketing materials and campaigns for new business and renewals within prescribed specifications and deadlines.
Skills and Requirements:
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3+ years of experience in audience development, subscription marketing, multichannel and/or paid marketing/data growth
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Detail oriented and accurate, able to manage simultaneous activities effectively
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Must be able to communicate effectively and professionally—both verbal and written
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Strong analytical skills; demonstrated capabilities executing end-to-end quantitative and qualitative customer research and effectively identifying,interpreting and applying key findings.
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Proficient with spreadsheets (Google Sheets and Excel) and ability to quickly learn systems supporting internal processes
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Bachelor’s degree in related field
Profile of the Ideal Candidate
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Commitment to winning and exceeding KPIs and goals.
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Solid communication & influence skills: Written, verbal and visual.
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Flexible, but with a passion for taking action and making decisions when obstacles arise.
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Comfortable with aggressive goals and a competitive desire to win.
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Proven B2B champion, with experience leading B2B insights processes, mining available data and leveraging all possible marketing analytics/reporting tools to inform strategy & decision-making; taking in consideration of all levels of the marketing funnel.
What We Offer:
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A competitive compensation package
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The salary range for this position is $75,000-85,000. Compensation will be commensurate with experience, skill level, functional and/or industry knowledge, education level, certifications, as well as other qualifications.
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Paid annual vacation, holiday and sick time off
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Comprehensive health plans including medical, dental and vision
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Competitive 401(k) investment options and generous company matching program
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Life insurance
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Commuter benefits
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Employee referral awards
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Tuition reimbursement
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Work from anywhere option to ensure work life balance
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Training opportunities through industry-recognized programs
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A creative and passionate workplace and a fun, collaborative team environment
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Three Week “Work from Anywhere” benefit, to ensure work life balance
About Haymarket:
Haymarket has its heart and soul in publishing and media. Since the company was founded half a century ago, Haymarket has always prided itself on being a highly creative business, with an unrelenting focus on the quality of the products and the people. The philosophy has always been quite simple: only by having the highest quality individuals can you produce the highest quality products, combining the best in content, design, production and customer services. Globalization is opening up the world further and provides many opportunities for growth. Haymarket has offices around the world and many of the titles are now truly global brands. Haymarket serves a broad spread of business markets, from marketing to medicine to technology along with exhibitions and live events. Predicting the shape of the business in 3, 5, or 10 years is almost impossible; and the unpredictability is part of the appeal. Haymarket aims to be the perfect company to work with or for – we have the processes and attitude that ensure quality and consistency, and an entrepreneurial spirit that makes every day rewarding.
An equal opportunity employer, Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws.
Beware of fraudulent activity where individuals are contacting job seekers claiming to represent Haymarket Media. Please note that only emails from @haymarketmedia.com are legitimate.
When applying for roles with Haymarket Media, you will receive an email directly from a member of the Talent Acquisition team or communication through Linkedin.
You can view our open positions on our website US careers section: www.Haymarket.com
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